From the moment I discovered the power of design, I knew I wanted to create experiences that truly connect with people.
I'm a Senior UX/UI designer who grew up in Havana and learned to feel at home in new places. Over 7+ years and 74+ projects, I've led work end to end, research, information architecture, interaction design, design systems, and implementation, across SaaS, B2B, e-commerce, healthcare, cybersecurity, nonprofit and education.
What truly drives me is the human side of design: understanding people's needs, making digital interactions feel effortless, and turning the messy middle of a project, the tangle of opinions, constraints and half-formed ideas, into something that finally feels obvious. I believe good design should be inclusive, thoughtful, and empowering.
Right now I'm a little obsessed with design systems, the way a handful of good rules can make everything downstream calmer. I work in Spanish, English, and enough German to get into trouble. Off the clock you'll find me somewhere new, on long walks with my dog Fox, or drawing at @mimo_draws.
- Led UX/UI projects from research to implementation, +25% customer engagement, +15% conversion.
- Ran in-depth user research that surfaced pain points and improved usability by 30%.
- Built scalable design systems that cut front-end implementation time by 40%.
- Partnered with stakeholders, PMs and developers, and mentored junior designers.
- Implemented WCAG 2.1 accessibility, expanding reach by 15% among diverse users.
- Designed and ran branding & advertising strategies that lifted brand visibility and engagement.
- Managed social content strategy, growing followers 20% in three months.
- Developed engaging digital content that grew audience engagement by 35%.
- Worked with content and marketing to craft visual narratives aligned to strategy.
Technical
- Product design
- Figma · FigJam
- Adobe Creative Cloud
- Design systems
- Component libraries
- Variables & tokens
- Prototyping · Wireframing
- Responsive web design
- Interaction design
- WordPress · Front-end collaboration
UX & strategy
- User research
- Usability testing
- Design systems
- Accessibility
- Inclusive design
- Design thinking
- Lean UX
- Agile methodologies
- Ethical AI
Leadership
- Stakeholder communication
- Team growth
- Cross-functional collaboration
- Mentorship
Languages
- Spanish, Native
- English, C2
- German, B2
- French, A1
Education
- BA, Visual Communication Design, University of Havana (2010–2015)
- Google UX Design Certificate (2023)
- Google Project Management Certificate (2024)
